Clay : also known as putty, mud, or fiber.
But for your hair?
What does Clay do?: It adds a strong, pliable hold, and a matte finish to your style. It’s a dry, tacky product with some muscle that will make your hair seem less like it's full of goop and more like you just took a day off from shampooing.
Who is Clay for?: Got short hair and want that intentionally tousled style? This is for you. It is ideal for strong hold styles, hard-to-manage hair, and adding texture.
How to use: Work a small amount into damp or dry hair, use your fingers to style.